Sample is a website that serves as an experimental platform for designers, enabling testing, exploration, and deep engagement in the creative process.

 

The site was inspired by Rosalind Franklin, whose contribution to understanding the structure of DNA stemmed from a profound passion for research and a focus on the process of discovery itself rather than just the final result.

The platform is designed for designers, inviting them to explore ideas in depth, down to the “molecular” level.

 

Its branding and color palette draw inspiration from the 1950s, reflecting the era in which Franklin conducted her work.