Brand extension for Michelin.

MICHELIN LÉ STREETWEAR offers clothing designed for urban movement, combining everyday comfort with refined elegance- from long walks through the city to entering a Michelin- starred restaurant.

The brand is intended for people who love to move and experience the city through motion; people seeking comfort and aesthetics without compromising between functionality and fashion.

Michelin’s journey, which began with tire development and later expanded through the Michelin Guide, has always been rooted in the idea of movement and navigation between cities and experiences. From this perspective, movement itself becomes the core of the brand- not only the way we get from one place to another, but the way we experience the entire urban journey.

Deliverables

Visual Research

Brand Extension & Concept

Logo & Visual Language

Brand Applications